March 7, 2011

Recruiting Key Volunteers — Nothing is More Critical to the Success of a Capital Campaign

Ask any venture capitalist and they’ll tell you that the most important piece of a new venture is people. If the right people mix is not in the equation, then the chances of the venture’s success are limited. The same is true with a capital stewardship campaign.

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February 18, 2011

Preparing Your Capital Campaign

Nine Steps to Getting an Organization Ready for a Campaign

Most of us would define a successful capital campaign as raising a certain amount of money in a specific duration of time. But what if the process of raising the money leaves in its wake a discordant board and a disgruntled giving constituency? How will that organization face the normal stress and strain of doing ministry when not in a capital campaign? Proper preparation can both hold you steady and insulate you from potential train wrecks.

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February 14, 2011

Why Conducting a Market Survey Makes Good Horse Sense

A market survey is a test of an organization’s charitable potential. How many train wrecks could have been avoided if an organization would have invested time and resources to conduct early-on feasibility testing? The market survey itself has a number of intents:

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February 9, 2011

Strategic Thinking Attracts Big Donors

Preparing Your Organization for a Capital Campaign

It used to be that all that an organization had to do to raise money was to create a compelling brochure. If the collateral piece communicated three things—urgency, importance and relevance—it was enough to motivate people to give. While it is still true that these three essential elements transcend all other motivational factors in giving, they’re not enough in today’s competitive donor market to attract big money.

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Services of Interest

  •  Capital Campaign
  •  Brand Management
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  •  Executive Coaching
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